To the climate, nature, or the Earth, we matter little; it cares only about its own existence. All evolutions are aimed at creating a balance that is currently decidedly disharmonious. The primary cause is humans, who, with their existence, constantly alter the planet’s stability, at least since the intentional management of fire.

Undoubtedly, as sentient beings, we should facilitate the planet’s balance. Not only for the planet itself, but selfishly for the survival of our species. Apparently, as of today, this is challenging and sometimes seems impossible. On the flip side, each of us, with actions large or small, can contribute to improving the planet’s sustainability. Every individual, and even more so, large companies, can, through their choices, contribute to a renewed improvement, and as we know, unity is strength.

Sustainability is an integral part of Gaya’s philosophy. The key words that we constantly repeat are earth, heart, art, where love and passion stem from the protection and care for others and nature. We like to think that we are making a contribution, albeit small, to the balance of the planet.

We take small steps that range from sourcing local products for each Gaya location to being mindful of those that come from afar and that we cannot do without. We pay attention not only to production but also to distances and the journey they must undertake.

Each location has its own story. Cocoa and coffee thrive in Indonesia, while in Europe, we have to bring them from afar because they are integral to our daily lives, especially in the realm of gelato, and are indispensable ingredients. On the other hand, pistachios and almonds are not at home in tropical areas but are part of the Italian identity in artisanal gelato.

The specific climate is a determining factor. It’s obvious that if I try to cultivate dates in the Dolomites today, the results will be poor or non-existent. Naturally, native varieties yield the best results due to natural selection. However, this is true only up to a certain point. The climate is changing rapidly, and some crops are beginning to be unsuitable for cultivation in their places of origin. Consider exotic fruits like avocados, which can now thrive in the south of the Iberian Peninsula and southern Italy. It’s an inevitable adaptation. Looking around helps us understand the best path to pursue, without fearing changes that should be welcomed as a necessary evolution.